“All my boys call me Bing Bong Guy now,” he says. He’s the guy 22 seconds into the video-that perfectly encapsulated the energy and enthusiasm of the new Knicks season that tipped last Wednesday-who randomly says “bing bong.” It’s a phrase, an utterance, a whatever you want to call it, that’s quickly taken off amongst a subset of young, plugged-in Knicks fans who are just as hyped about the return of basketball as Bloom, a New Yorker through and through. And five days after Sidetalk, the verified Twitter account run by a pair of NYU students, posted a video of Knicks fans going berserk outside Madison Square Garden following the season-opening win against the Celtics, Jordie Bloom’s life hasn’t been the same.

Of all the things to pull out of a wacky, raucous, absolutely hilarious viral video that’s been viewed more than 5.1 million times, a one-second clip of some random Knicks fan uttering two seemingly anodyne words isn’t what you’d guess would take on a life of its own.īut social media works in mysterious ways.

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